The General Data Protection Regulation (GDPR) is an EU law that aims to protect the personal data of EU citizens. It entered into force on May 25, 2018, and applies to all companies that process the personal data of EU citizens, regardless of their geographical location.

The GDPR has strict rules for the collection, use, storage, and disclosure of personal data. Companies must be transparent about the data they collect and obtain the explicit consent of individuals to use their data. Companies are also required to protect and securely store personal data.

In the event of a data protection breach, the relevant authorities can impose heavy fines on the culprits. For this reason, it is important for companies to comply with the GDPR to protect the rights and privacy of EU citizens.